Guilds are like that. But in this case, typographical idiosyncrasies aside, it’s been a rewarding adventure so far, and I’ve learned a lot from it. Take, for instance, the character of in-game guild text chat. Outside of a guild, the chat channels in WoW are full of snarky, silly chatter. In my guild, at least, chat is (1) constant, (2) situated both within and without the “reality” of the game, and (3) unfailingly supportive.

Level up? “Congrats” pour in from all around. New achievement? “wtg.” Getting camped by some level 20s? “I’m on my way.” Once you’ve played WoW in this fashion, going back to solo seems an unappealing option.