In anticipation of its soon-to-be-released next-gen MMO, GuildWars 2, Seattle-based ArenaNet has published this short promo video that characterizes the company and its employees in all the right ways: They are portrayed as intensely collaborative, resolutely non-hierarchical, game-oriented, fun-loving geeks who believe in the power of digital community. I have no way of knowing whether this is a just characterization, but the video tacitly boasts another quality — relative transparency — that makes their main competitor (Blizzard) look positively monolithic and opaque.