Close on the heels of the Italian government’s recent public statements on the civic and aesthetic merits of video games (and the taxable appeal of game studio revenues, no doubt), Associazione Italiana Opere Multimediali Interattive (AIOMI) has released the first of what will be several video shorts promoting interactive media in Italy.

And like a Bruno Bozzetto short, this promo is unmistakably Italian. Indeed, I think that my reaction to this video is not unlike that of La Gioconda herself: In the right light, you might believe that you saw on my face the barest trace of divertimento. But you cannot be sure: For the most part, I am ambivalent and unmoved.